Marketing Manager in Birmingham

We are delighted to be working exclusively with a truly fabulous consultancy who specialise in connecting brands with their audiences, in human-centric and meaningful ways to deliver real value.

Specialising in customer experiences for brands and businesses, they work with a diverse range of clients and our now looking to take their business to the next level in 2025 with the recruitment of a talented Marketing Manager who'll have ownership of their marketing efforts and increasing their visibility and client base.

This role will be accountable for creating and implementing the marketing strategy for the consultancy, working closely with the leadership team to define the marketing strategy and delivering an annual marketing calendar.

Drawing on your skills in digital marketing, content, PR and channel planning, you'll manage activity across platforms including their website, CRM, digital ads, email, and paid media channels.

Key responsibilities:

• developing a 'pull' marketing strategy that drives awareness
• creating an annual marketing calendar
• manage thought leadership and POV content, ensuring all content is on brand and with the consultancies tone of voice
• manage quarterly insight reports and develop bespoke campaigns
• manage digital marketing activity including web, digital ads, email campaigns, and paid media
• CRM management and website optimisation
• campaign reporting and analytics
• creating lead generation campaigns
• manage and brief the in-house Content Creator and working closely with the in-house studio
• attend events and build relationships with external publications

To be considered for this position, you'll need to have experience in the following:

• proven B2B marketing knowledge and experience
• ideally agency experience
• demonstrable skills in inbound marketing and lead generation
• experienced in managing CRM systems
• confident in digital marketing including website management, email marketing, SEO and paid media
• knowledge of paid advertising
• excellent copy writing skills
• ideally experience of F&B or the hospitality sector

• hybrid working
• salary of £40-55k depending on experience
• a hugely collaborative team environment